GaryBurtka.com

CHICAGO--(BUSINESS WIRE)--Aaron Goldman, a ten-year digital marketing veteran, today announced the launch of his new venture, Connectual. The company promises to help businesses cut through the clutter of various interactive marketing solutions to make meaningful connections and drive revenue.

“The vision for Connectual is a rep firm connecting digital marketers, agencies, media companies, and technology providers,” said Goldman. “By leveraging my vast network and knowledge of the space, I’ll help companies grow by reaching their target audience with a compelling solution.”

Prior to founding Connectual, Goldman was VP, Marketing and Strategic Partnerships at Resolution Media, a leading search marketing agency. In his role on the executive team, Goldman helped guide the company through its acquisition by Omnicom Media Group while leading marketing and business development efforts for almost five years. Previously, Goldman ran the Midwest sales team at MaxOnline (now part of Ask.com/IAC), delivering digital marketing solutions to marketers and agencies for nearly five years.

Regarding the impetus for starting Connectual, Goldman added, “In today’s economy, interactive marketing is one of the few industries still growing and innovating. But, as the space fragments, marketers are having a tough time scaling their programs profitably. Meanwhile, agencies are under pressure to develop new business to offset client budget cuts. Likewise, media and technology companies are struggling to reach key decision makers with limited sales and marketing resources. Connectual is well-positioned to help each of these stakeholders identify and pursue opportunities for growth.”

About Connectual

Connectual is a rep firm dedicated to connecting the digital marketing ecosystem and driving growth for its inhabitants. Connectual digital marketing services include consulting and representation for marketers, agencies, media companies, and technology providers.

This status code provides information about the status of the request. This status code gives a search engine bot information about your site and the requested page.

Some common status codes are:

• 200 - the server successfully returned the page
• 404 - the requested page doesn't exist
• 503 - the server is temporarily unavailable

A complete list of HTTP status codes is below. Click the link for more information. You can also visit the W3C page on HTTP status codes for more information.

 Spring is here and Google is once again doing a little Page Rank maintenance. I noticed the changes this morning, as the section pages of Newser had risen from a Google Page Rank of 5 to a 6. Unlike the last Page Rank update, this Page Rank change seems to be improving the rnk of the sites I regularly traffic. From what I have seen, many websites have either experienced a positive Page Rank increase, or no change at all. My Jet Ski Shows site, improved from a 0 to a 2! Twangled did not budge from its position of 1 (where it was placed after the last page rank update). Freestyle Factory was an exception. It has consistently fallen from 2, to 1, to 0 respectively in the last two page rank updates as well. Better go check your sites! 

The Tweet - What are you doing?

Once you perform an Update on Twitter it then gets archived to your /username/status/ area. As of this date and time, Twitter is using a 10 digit number range for statuses. One of my more recent Tweets has a status of...

http://twitter.com/NewserBusiness/status/1312377041

The <title>s for Twitter Updates vary in length depending on the Name of the Twit and the first few words/characters of the Tweet. My research, based on a small results set, shows a range of 48-61 characters and that includes one space and an ellipsis (...) as a truncation indicator.

The Twitter <title> has a default construct of...

 

Twitter / Profile Name: Snippet from first line of Tweet ...

• Out of the box, there are 10 characters reserved for Twitter /
• Then you have the character count for your Twitter Profile Name (not Username) plus the colon
• Next comes the remaining character count which is filled with the first words/characters of your Tweet which resides at /username/status/1234567890

Twitter Titles use your Name and not Username

 Tweet Statuses are <title>ed with your Name, not your Twitter Username. So if you have a different Username, please remember that your Tweets are being titled with your profile Name instead. See image at right showing Profile Name.

In my instance where I have a different Username of Newser Business News and then my Profile Name of newserbusiness, my Tweet Titles look like this...

Twitter / Newser Business News: Snippet from first line of Tweet ...

I've seen many who have the same Username/Name which solves the challenges of branding one over the other.

Retweets and Twitter Status Titles

Retweeting appends the beginning of the original Tweet <title>. I'm suggesting all Retweets be Scrubbed before releasing into the Twitter Network. I've seen, and have participated in the practice of Retweeting Retweets of someone else's Retweeted Retweet. Ya, I used 4 instances of Retweet in that last sentence.

You end up with a Status <title> getting indexed that looks something like this...

Twitter / Edward Lewis: RT @Username RT @Username RT @Use ...

In the above example, I Retweeted the first Username who Retweeted the second Username who Retweeted the third Username who Retweeted... get the picture?

The example above uses the estimated truncation point of 61 characters for the Twitter <title> Element. This is not a fixed count, it is dynamic based on the default Twitter / and then length of the Profile Name, whether it is concatenated or not, along with the balance of the Tweet Snippet.

Twitter / Edward Lewis: RT @Username RT @Username RT @Use ...

The original <title> of the Tweet has now morphed into an RT frenzy and there is no indication of what that Tweet is about, it has been forced into truncation. Remember, Twitter utilizes the first 48-61 characters of the Tweet to construct the <title>. In this instance, it is filled with RTs and Usernames.

The <title> Element is the most important part of the page. Maintaining <title> integrity during Tweets is imperative if you are looking at this from a Twitter Search Optimization perspective. If you don't believe me, just search for your brand and/or unique keyword phrase here...

http://Search.Twitter.com/

Microsoft has debuted into testing the service designed to kill Live Search. Dubbed Kumo, Japanese for spider or cloud, the new search engine from the Redmond company is now live, however, it is accessible only internally, to Microsoft employees. Kumo is an integral part of the software giant's efforts to fuel the organic evolution of its search engine, having failed to acquire Yahoo in 2008. Microsoft emphasized that Kumo was used exclusively as the codename for the internal test service. In this respect, the company is yet to announce the final label for the Live Search killer. However, make no mistake about it, Microsoft is not only cooking a new search engine designed to bring it closer to Google, but is also getting ready to completely rebrand Live Search.

The staff of Newser was excited to have successfully launched the latest version of Newser. For many of you who will be visiting Newser today and over the weekend, it is likely that you will not notice much of a change. You will still be getting all of your top news summarized and linked to graphical media just as it has been since its inception. The newest change come in the form of a Social Media section.

About a month ago, the Newser marketing department tested a new concept to improve the user relevancy of the Newser twitter account. After all, social media is only as good as its reach, therefor our goal is to reach as many people as possible with the information (amount and type) which those users are seeking. The problem, how many of the 70-90 stories that Newser creates should we tweet? Which sections? It was obvious that the best user experience for everyone could not be created with just one account. After much deliberation, we decided to create multiple twitter accounts, sixteen in total. Each account with a granular relevancy of its own (mostly by section). This tactic is not for everybody. If your brand does not create original content in unrelated categories, than this tactic will not work for you. Twitter has a good system for catching SPAM, and will have those irrelevant accounts immediately shut down. However, if you have topical content on various subject matters, than this may be a way to go for you. I would recommend contacting twitter with a brief description of what you would like to dao and why, before you invest the resources to set up multiple custom twitter experiences.

Newser states -"We’ve created several Twitter profiles for our readers. If you’re a Twitter addict, follow our main account. There you’ll get tweets of every one of our stories. If you only use Twitter occasionally, choose Newser Lite. It’s updated only four times a day so it won’t flood your page. Or, if you’re only interested in following our political tweets, choose that section below. Follow as many accounts as you want — we’ve made it customizable so that you only get the Newser tweets that interest you. Happy tweeting!"

Visit Newser to see the Social Media section in action.

Tweet Later is a great tool for automating your Twitter account. Here are some tips to help you to manage and maximize this tool.

Auto Thank You Note Best Practices