On Friday May 15th a search engine that many have dubbed, "the Google Killer" launched. Wolfram Alpha may not initially cut into Google revenue, but its sophisticated algorithms promise to give avid Google searchers something to talk about. Wolfram Alpha was not designed to compete with Google head to head. It was designed to answer more difficult questions or those that need scientific calculation or reasoning.
WolframAlpha “takes serious scientific data and produces answers that simply don't exist as easily or as accessibly elsewhere,†he writes. “It can do calculus, regression analysis, and gene coding. In short it is the best calculator on the web.â€
- But “too often it doesn’t have the best answers for basic questions and searches,†notes Erick Schonfeld in TechCrunch, who searched his own name. “It came back with the distance between Erick, Oklahoma and the town of Schonfeld in Germany.â€
- Maybe the site’s just not “ready for prime time†yet, writes Michael Hickins in InformationWeek. “There's nothing more frustrating for a user than not getting the expected result from an online tool, and nothing worse for a website than to fail to live up to its own hype.â€
I decided to give this new search engine the old search test that every experienced SEO always completes. A search of his or her own name. I was disappointed but not surprised when Wolfram Alpha returned the following for my search on 'gary burtka' - Wolfram|Alpha isn't sure what to do with your input.

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